CTC to Support NIPPON ユースカジノ コードESS Virtual Store Initiative

ITOCHU Techno-Solutions Corporation (headquartered in Chiyoda-ku, Tokyo; Satoshi Kikuchi, President & CEO; hereinafter "CTC") announced today that CTC has built a Virtual Store system that will be exhibited at the NIPPON ユースカジノ コードESS Food Convention 2013 to be held by NIPPON ユースカジノ コードESS, INC. (headquartered in Shinagawa-ku, Tokyo; Shigeharu Tanaka, President & CEO; hereinafter "NIPPON ユースカジノ コードESS") on July 24th and 25th. Virtual Store is an initiative that aims to help resolve the issues faced by retail businesses by enabling them to stock a wide range of different product lines, for example frozen food or beverages, in a small area.
In what is the first year of its 5th medium-term management plan, NIPPON ユースカジノ コードESS is seeking to create new value under the slogan "Creation and Development: Make ユースカジノ コードESS VALUE 2015". It is planned to exhibit Virtual Store at NIPPON ユースカジノ コードESS Food Convention 2013 as an "optimum selling space tailored to the living scenarios of consumers" as well as "a selling space with senior friendly features" that incorporates IT capabilities enhanced by NIPPON ユースカジノ コードESS.

Virtual Store is a system for purchasing goods that uses devices such as smartphones to read the QR code of goods selected from posters and displays installed to look like store shelves. The advantages of the system for retail businesses are that it enables them to sell at out-of-store locations and to use the in-store space more effectively, as well as creating additional opportunities to make sales outside business hours. The advantages for customers are that it affords them increased opportunities to buy the goods they need, and does away with the need to carry heavy packages. NIPPON ユースカジノ コードESS is looking into incorporating the Virtual Store function into the online supermarket function retained by retail businesses, and is working to optimize distribution, including logistics.

CTC has built the ユースカジノ コードrtual Store system as the IT serユースカジノ コードces infrastructure that translates the concept of the ユースカジノ コードrtual Store into reality, by offering online marketing solutions based on CTC's cloud online supermarket serユースカジノ コードce 1. CTC has also been responsible for the development of applications to read the QR code from a smartphone in the poster-type ユースカジノ コードrtual Store mainly deployed outside the store, together with the applications to link up to the payment function in the online supermarket. In addition, CTC is building digital signage deユースカジノ コードces and dedicated content.

The spread of devices such as smartphones and tablets is resulting in changes in consumer purchasing behavior, creating a need for retail businesses to have a sound understanding of the process leading up to purchase and to link all channels, with the customer at the center. CTC also plans to develop dedicated content for the communication signage 2 that constitutes next-generation store shelves. Starting with Virtual Store, CTC will offer e-commerce solutions such as commercialization consulting, online supermarket services that embody the Virtual Store, ユースカジノ コードumulated data analysis services, and so forth, thereby offering new services and helping to create a distribution business system that is effective for customers in the retail industry.